The raw data store will extract as much data as possible from Google for you. Some websites now have 1m+ keywords stored in this section alone, and we will store the data here for 13 months, allowing you to view year-on-year data with no hassle.
We also enrich the data with ‘first seen’ and ‘last seen’ dates in the table, for easy analysis.
The ‘first seen’ and ‘last seen’ dates allow you to easily identify when you stop ranking for a certain keyword or when you get shown for a new keyword as a result of new pages or changes to your site content. We update the data here daily, so whenever you are shown for a new keyword, or stop being shown for a keyword, that date is recorded. You can segment this data to identify new opportunities and monitor the effects of site changes.