The raw data store will extract as much data as possible from Google for you. Some websites now have 1m+ keywords stored in this section alone, and we will store the data here for 13 months, allowing you to view year-on-year data with no hassle.
![](https://www.consolerocket.com/wp-content/uploads/2017/04/CR-Raw-Search-Analytics-1080x568.png)
We also enrich the data with ‘first seen’ and ‘last seen’ dates in the table, for easy analysis.
![](https://www.consolerocket.com/wp-content/uploads/2017/04/CR-Raw-Search-Analytics-table-1080x468.png)
The ‘first seen’ and ‘last seen’ dates allow you to easily identify when you stop ranking for a certain keyword or when you get shown for a new keyword as a result of new pages or changes to your site content. We update the data here daily, so whenever you are shown for a new keyword, or stop being shown for a keyword, that date is recorded. You can segment this data to identify new opportunities and monitor the effects of site changes.